Our vision and strategy

Our purpose: to help parents and children create their life story.

Future strategy: following the completion of the transformation - including efforts to evolve, adapt and optimise the structure, format and model for UK franchise during 2019 / 2020 - the company expects to be a simplified, profitable and cash generative business.  The group will remain one of the leading specialist brands for parents and young children focussed on global product design, sourcing and marketing to support the franchise partners in over 40 territories and over 800 stores across the globe.

In December 2019, we announced that MGB had entered into binding heads of terms with Boots UK Limited, positioning the company as the new exclusive franchise partner of the Mothercare brand in the UK.  Finalisation of the detailed contractual arrangements are expected to be signed in 2020.

Over the past few years, the business has faced issues due to the restructuring of the group's former UK retail operations.  With the removal of this distraction, it is the intention to grow the group's franchise partner base more quickly than in the past.

Large and attractive markets where the group currently has no presence have been identified and we are looking at finding the right partners for each opportunity.  The group can now be focussed on providing the most appropriate products and ranges for its global partner base wherever they are.  This is a positive change from offering a selection of the range ordered for UK retail operations as we did in the past.