Mothercare plc is a leading global parenting brand.
Our key route to market is via our global franchise network of Mothercare stores, with physical stores accounting for almost 90% of our annual global sales. We trade from 61 e-commerce sites and 450+ stores across 31 countries in many of the world's best shopping malls. Partnership arrangements include full multi-channel agreements for the brand's exclusive use in their markets.
Franchise partners run a network of Mothercare stores and, in a growing number of cases, transactional websites. They operate under the Mothercare trade mark and ensure their customers receive a consistent best-in-class level of service across all territories we operate in. Exclusively designed Mothercare products sourced by MGB are sold through Mothercare stores and websites around the world with ranges tailored for local climates and customer requirements. Franchises are awarded to one partner per territory.
Variety of store formats to meet customer needs
Our international markets use a variety of formats to serve the needs of the needs of their customers. This varies from the smaller shop-in-shop format to mid-sized high street store and the larger out-of-town or larger store in a mall. We work to ensure each store fits the needs of customers based in that particular territory.
