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Corporate Profile

Mothercare Spin Pushchair

Mothercare Spin Pushchair

ELC Retro Robot

ELC Retro Robot

The Mothercare group is comprised principally of two iconic retail brands with international appeal; Mothercare and Early Learning Centre.

The group's brands operate through three distinct channels to market; UK stores, Direct (being the in-home and in-store internet-based businesses and catalogue mail order), and International, under which the group franchises (or participates in joint venture) operations delivering the Mothercare and Early Learning Centre brand retail operations in overseas markets.

Mothercare and Early Learning Centre

The Mothercare and Early Learning Centre brands are synonymous with children and parenting. Both brands carry with them a reputation for specialism, quality, safety and innovation in providing products and services for mothers, mothers-to-be, babies and young children. Both brands are passionate about their commitment to offering customers a multi-channel shopping environment through retail stores, catalogues and the internet, so that parents can meet the needs and aspirations for their children, worldwide.


Gurgle.com is a social networking site targeted at new parents and leverages the expertise and authority of the Mothercare brand via the provision of specialist information.

Our global reach

The group sources the products it sells globally so as to anticipate and meet the needs of its customers. We do this by having people in our key operating countries. Whilst the principal office of the group is in the United Kingdom, it has invested significant resources in its sourcing and supply chain operations in Shanghai, Hong Kong, Bangalore, Singapore and the United Arab Emirates so that we can better understand and serve our customers' needs. Our buying and sourcing teams develop innovative products with our manufacturers; our supply chain partners help us deliver them through our warehouses to stores around the world where finally our retail and customer teams deliver specialist service to our customers. This specialist knowledge and service differentiates us from the competition thereby enhancing the Mothercare and Early Learning Centre brands.